British family lifestyle brand Joules got in touch to see if I’d be interested in featuring them on my blog. I’d heard of them but never really checked them out and was pleasantly surprised.

But what about their ethical credentials? There is nothing on their site and although I was happy to showcase a British brand I was keen to learn more.

If you’re looking to choose more eco-friendly, ethical products that support the growth of social responsibility as well as more sustainable economic models then the Good Shopping Guide is a good place to start, providing information on which companies are deserving of your support.

I struggle to find ethically produced clothes for kids 8+. I blogged about it last year  and then sourced a few ethical brands but it is tricky to find cool ethical clothes my 9 year old daughter will actually wear.

Sadly ethical fashion is yet to be a perfect solution. For example a brand may be producing products made of organic cotton but not paying their workers a fair wage. For the moment you need to focus on what matters to you most. I do care about everything but it doesn’t mean it is possible to support everything!

If a brand meets one of the following principles: Fair trade, Organic, Recycled, Eco-friendly, Handmade and Small Scale Production then they get my support!

Joules is mid table  on the ethical company index receiving the same same score as H&M and Zara with a top score for human rights and animal welfare so gets an eco-friendly tick! Read the detailed report here





















So after all that here is my daughter’s Joules wishlist for her dream Autumn/Winter wardrobe and very well chosen it is too!





























and as for the wellies well she just couldn’t decide!


Disclosure: I was paid for this post but all words, thoughts and opinions are my very own (well apart from my daughters 😉 )


Autumn/Winter Wardrobe Wishlist from Joules

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