For my final post during Fashion Revolution Week I’ve handed the reins over to lovely folk at Blue Patch  – the new ethical business directory and community.

Human activities are thoroughly stitched together. We collaborate so productively, yet hyper competitiveness and the race to the bottom line has had the opposite effect. It destroys quality, limits choice and makes life stressful. This high level of activity just leads to a surplus of stuff that poses momentarily as possessions before tumbling into landfill or swirling in oceans. In contrast to this frenzy is a sense of inertia and confusion over the reality of climate change.

Blue Patch, the ‘marketplace with a mission’, was created to address some of these issues with an innovative model for doing good business.

Today, Blue Patch is an ethical business directory and community that curates and promotes high-quality, sustainable British brands, goods and services. It is a showcase of some of the best designs and concepts that make a positive difference. Our member businesses provide excellent service and have pride in their products – Blue Patch members are the real thing!

Our job is to celebrate all the great achievements of our members – and they really are great, every one of them and we’re so proud to have them light up our website.

In addition to being passionate about good design, we love giving back to our planet by championing the circular economy. In fact, we are a social enterprise with 100% of our income supporting British business, community conservation and renewable energy. We’re not driven by money, but by the need a make a difference.

As for The Fashion Revolution…. well, we’re all in. We constantly ask questions about where products are made, who by and how. Blue Patch is lucky to have wonderful ethical and sustainable makers as members. We know exactly who makes the clothes and accessories on our site.

One of our members, Chloe of Stripey Squirrel, launched her children’s clothing brand out of a desire to do something practical about landfill. Approximately 350,000 tonnes of used clothing goes to landfill every year in the UK alone and about 30% of the clothing in people’s wardrobes hasn’t been worn for over a year. Realising this, Chloe set about repurposing unused clothes and surplus fabrics into outfits for her daughter. Friends started asking her to make clothes for their own children and before long Stripey Squirrel had become a business – transforming waste into funky wearables.

Another of our members, Hayley from Raggedy operates ‘beyond fashion’. Her work inhabits the world of the outsider and the radical. This is statement clothing that’s antithetical to ’trend’, it’s as timeless as art or nature. She studied sculpture and has now found herself sculpting fashion with art and with sustainability at its heart, using wasted cloth in her designs.

#Whomademyclothes is an important question – it humanises the people who create the clothes we purchase. They no longer remain an unknown somewhere out there in a corner of the globe but become real, tangible, and their lives and stories touch ours.

This campaign started by The Fashion Revolution pushes us to consider the deeper impact of fast fashion and the fashion industry on everything – us, our neighbours, our city, our environment and planet earth! Change begins at home, and sometimes with this simple question – Who made my clothes?

Join the Fashion Revolution! Blue Patch has!
To see the range of products and services from our ethical businesses go to And if you are a business owner do check out our Business Awards opening up in May.


  • Good Joe are socially conscious and British made. Each time you buy a Good Joe, a new item of clothing is donated to someone in need in the UK.


Kitty Ferreira UK

A Multi-award winning sustainable womenswear brand that cares about people and the planet.  This beautiful collarless shirt is made from 100% UK farmed organic peace silk and printed with toxic-free inks.


The Little Shoemaker

These T-Bar Brogues are handmade by The Little Shoemaker using soft leathers that don’t restrict those tiny toes. These shoes come with a soft rubber sole to ensure those first steps are taken safely.



Lala and Bea

A fun & quirky British children’s wear brand made for children but designed for parents with a a range of accessories, loungewear and family skincare all designed and manufactured in the UK. (imaged of child in hat)



Risdon and Risdon

Risdon & Risdon are a young British company designing and making a new breed of aprons from their workshop in Shrewsbury, Shropshire. Using the finest leathers, fabrics and metalware they create workwear which is beautiful, functional and practical.


What Daisy Did

What Daisy Did is a fashion brand with beautiful, functional and affordable products that tackle waste from every angle. The ways they do this is by using natural and waste materials to create bags in timeless styles that will outlive the micro trends and seasons, keeping them out of landfill for as long as possible.


Blue Patch – the new ethical business directory and community – Fashion Revolution Week

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