Did you know that one in five UK families lives below the poverty line? This means in some areas, there are whole neighbourhoods affected, even if you can’t see it.
Together, the collective population of the UK throw away 11,500 tonnes of food every day. This is enough to fill Wembley almost to the brim every year . in a land that throws away so much, it’s shocking that so many families go to bed hungry.
Welcome to the Great British Food Paradox: 1 in 5 struggling households miss a meal daily, yet 75% of us regularly throw food away.
This mealtime, you can make a difference. Show your support for #ClearAPlate by not wasting a morsel of food. Share a photo of your empty plate on Facebook or Twitter and use the hashtag #ClearAPlate.
As you raise awareness of this important issue and reduce your family’s waste, Unilever will be supporting UK families in need by providing half a million meals and raising awareness with PROJECT SUNLIGHT This is in addition to almost two million meals they’ve already provided through their partnership with Oxfam’s poverty work in the UK.
Jimmy Doherty talks about the campaign here:
My family tries to follow the following food rules that are still going strong after nearly 100 years:
My top tip for reducing food waste is:
‘Use all the veg in the cupboard and fridge before things start growing out of it and it goes mouldy to make a soup’
Unilever are giving away a hamper worth £50 which includes the following:
· Colourful kitchen whisk
· Measuring spoons
· Fridge magnets with imperial/metric conversions
· Measuring Jug
· Multicoloured/stacking food containers
· Reusable cupcake cases,
· Egg Timer
· Shopping list/meal planner notebook
· Window planter with seeds
· Leftovers Cookbook
To enter let me know in the comments your top tip for clearing your plate and reducing food waste (I will tweet all of them) and use the simple Rafflecoptor widget below to be in the draw:
Terms & Conditions:
Start date is 12am, 4th December 2014 and the closing date is 12am, December 12th 2014. The winner will be notified within 3 working days by email. The winner will need to provide a postal address for me to pass onto Unilever who will arrange delivery. If the winner does not respond with a postal address within 2 days of contact the giveaway will be re-drawn and the prize re-allocated. The winner must have fulfilled the mandatory requirement. The prize is not transferable and there is no monetary alternative. Unilever is responsible for the fulfillment of this prize. UK entry only.