I spent the day at fashion buying event, Pure London on Monday. I had a wonderful time chatting ethical fashion with Dame Zandra Rhodes and Safia Minney and lusting after their stunning collaboration for AW15. Read all about it here

After a spot of lunch I had a wander to check out other ethical fashion brands at the show.

My three favourites:


I love this Danish brand and always end up buying something for me or the girls in the sales. I recommend signing up to their mailing list to hear about their special offers. I got £50 off my favourite coat by actioning a tempting deal! Wickle in my home town, Lewes,  stock their clothes too so don’t always need to buy online

Their designs are inspired by the romantic and whimsical, both in expression and disposition, but rooted in a clean and simple Nordic design tradition.

Their ethical ethos:

“It is hugely important to us that our products are manufactured in a proper and responsible way. All our suppliers follow our Code of Conduct – a series of ethical guidelines – and regular dialogue and inspections are in place. We also extend our corporate social responsibility to our involvement with the BSCI, a recognised platform that works to improve the rights of workers.

At Noa Noa, we are strongly opposed to animal cruelty and strive to only use by-products. Similarly, we aim to limit our environmental footprint and continuously look for new ways to take our company in a carbon-neutral direction.”

A sneaky peak at their AW15 collection:



Nila Rubia

Hand block printed ethical artisan clothing & accessories hand crafted with natural organic fabrics and dyes.

Their ethical ethos:

“As a small independent family run business, we pride ourselves on supporting local communities and cottage industries in Rajasthan, India. We believe in being true to the ancient traditions and authentic textile techniques used in this region and do not believe in cutting corners to produce quantity. We guarantee all our fabrics are authentically made for Nila Rubia, hand crafted by skilled artisans who are paid fairly, work in good conditions with minimum impact on the environment. We use azo free non chemical dyes in our printing and natural vegetable dyes where possible. The Dabu mud resist technique uses layers of many natural materials and is completely environmentally friendly. “

I love their coats made from ancient saris and the kaftans are exquisite

A sneaky peak at their AW15 collection:

Nila Rubia.



Poppy England

Poppy England is a small British company that designs and makes beautiful hand-made clothing for women and children. Their unique prints feature the adventures of a little girl, Poppy, and her dog Fred.

Their Ethical Ethos:

I love this brand but there isn’t much about their ethical ethos on their website so I was looking forward to asking them about it. They are a small business which makes it challenging to produce 100% sustainable, ethical products. ” Close to home is the way we like it, so our original prints are always designed in house! As much of our clothing as possible is made here in the UK. Most of our fabrics are printed in Lancaster by a large and well-respected printer, to our very high standards.” They also told me that many of the pieces in their AW15 collection with be made of organic cotton.

A sneaky peak at their AW15 collection:

Poppy England



I love discovering , stylish and unique ethical brands, Do let me know if you have discovered an ethical brand you love.  I’d love to hear about them


Ethical Fashion Brands At Pure London

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