2018 – Time To Start Building A Sustainable Wardrobe


I’m back on my blog determined this year to make time to share my stories with you about ethical fashion and tips to build a sustainable wardrobe,  music and adventures.
I’m kicking off this year with my ethical style picks of the January sales. They’re in full swing and a little retail therapy during this miserable month is the perfect way to lift the January blues!
There are so many reasons to start shopping more responsibly this year but one of the main reasons you might not is the cost.  Ethical fashion costs more than some are willing to pay.
Here are a few reasons why:
The materials –  strict federal guidelines to be certified organic
Fair wages
Safe, healthy environments as opposed to sweatshops.
If you believe in these values and want to do your bit in saving and protecting our planet and make a stand against perilous working conditions and low wages then consider investing in pieces that will last longer.


The January sales are the perfect time to start building a sustainable wardrobe

Here are my favourites picks. Versatile, every day editions to your sustainable wardrobe that you will wear more 30 times!

 Ethical Fashion - January Sales For The Conscious Consumer
  • BEAUMONT ORGANIC – MAGDA Organic Cotton Top was £95 now £59– Made from 100% organic cotton. Made ethically in Portugal.


  • THE FMLY STORE  – The HUMAN Slub Tee 100% organic cotton  was £30 now £21
    It’s Fair Wear certified, meaning it was made by people who have good working conditions and are paid a fair wage. too. £5* from the sale of this #GoodTees design goes to THE REFUGEE COUNCIL, who do inspiring work with asylum seekers in the UK and abroad, as well as tackling root causes and campaigning the government to change policies big & small.


  • THOUGHT CLOTHING VERMEER FLORAL PRINT TENCEL SKIRT  was £69.90 now £42 100% Tencel one of the most eco-friendly fibres available.  WHY? It uses non-toxic solvent in production and completely biodegradable



  • FINISTERREthe Kestle Cable Dress was £110 now £55 Beautifully understated, effortlessly versatile, is knitted from a super soft wool and alpaca blend yarn.


  • BO CARTER – Nousha Shirt was £85 now £40 Bo Carter is a unique, independent, ethical fashion brand, creating high quality contemporary garments in a responsible manner.




  • PEOPLE TREE – V&A Tulip Print Jumpsuit -was £125 now £95 – 100% Tencel® jumpsuit with ruffle detail at back.
    The Tulip print is based on a dress fabric from the 1930s, originally by the Calico Printers’ Association in Manchester, now held in the V&A archive.
    Tencel® is a luxury cellulose fibre made from wood pulp.
    The fibre production itself is extremely eco-friendly as almost 100% of the solvent used in production is recycled.
    Made by People Tree Fair Trade producer partner Creative Handicrafts.

Sustainable Inspirational Quotes from City Girl At Heart


“The biggest message is every time you buy something, always think, ‘Will I wear it a minimum of 30 times?’ If the answer is yes, then buy it. But you’d be surprised how many times you say no.” – Livia Firth

January Sales For The Conscious Consumer

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